flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Visual Identity Design Course provides a practical, step-by-step approach to creating robust visual identities for local consumer brands. You will learn the basics of brand strategy, semiotics, colour and typography, logo systems, and adaptable marks. Then, apply these elements to packaging, signage, and digital touchpoints, and conclude with proper governance, style guides, and production-ready assets suitable for actual use.
Elevify advantages
Develop skills
- Brand strategy basics: develop precise positioning for local consumer brands swiftly.
- Visual identity systems: create logos, lockups, and clear usage guidelines promptly.
- Research for direction: assemble moodboards, test concepts, and analyse competitors.
- Brand governance: produce style guides, asset systems, and uniform applications.
- Real-world applications: implement identities on packaging, signage, websites, and Instagram.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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