Reputation Strategy Course
Gain mastery in crisis communication through proven reputation strategies. This course teaches 72-hour action plans, stakeholder mapping, media and social playbooks, plus trust-rebuilding tactics to safeguard your brand and lead confidently during reputational challenges.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course offers a practical step-by-step system to identify crises, handle the initial 72 hours across channels, and manage media, regulators, and stakeholders effectively. You will learn to restore trust via governance, audits, and clear reporting, while employing monitoring tools, KPIs, and message frameworks to ensure your organisation stays credible, ready, and strong.
Elevify advantages
Develop skills
- Develop 72-hour crisis plans aligning web, social, press, and internal actions swiftly.
- Map and prioritise stakeholders to focus messages for media, regulators, and staff.
- Create message architecture with tone, pillars, and scripts for key audiences.
- Monitor online reputation using dashboards, alerts, and sentiment analysis.
- Design trust-rebuilding programs with audits, content, and governance.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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