Mass Media Communication Course
Gain expertise in mass media communication through hands-on tools to analyse news coverage, detect biases, identify key channels, and assess impact. Develop skills to create clear, ethical messages and professional reports that shape public views and aid strategic decisions. This course equips you with practical methods for content analysis, bias evaluation, and targeted communication strategies focused on current social issues.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Acquire key skills to examine mass media, assess biases, identify main channels, and address current social concerns. Master content analysis, sampling techniques, and verification processes, then convert insights into actionable recommendations, customised strategies for young adults, and professional reports showing clear impact for informed decision-making.
Elevify advantages
Develop skills
- Media content analysis: code tone, frames, and visuals confidently.
- Impact reporting: create metrics and write concise media reports.
- Bias detection: identify ownership, sourcing, and algorithmic biases.
- Audience targeting: customise messages and platforms for young adults.
- Issue scoping: select relevant social issues for campaigns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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