Mass and Media Communication Course
This course equips you with essential skills in mass media communication for crafting high-impact public health campaigns. Focus on targeting urban young adults through precise audience segmentation, persuasive messaging, strategic multi-channel planning, and robust data evaluation to drive measurable positive behaviour changes.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain practical skills to plan and execute effective mass media campaigns targeting urban youth. Master audience analysis, compelling message creation, multi-format content adaptation, optimal media selection, and data tools for measuring and improving campaign outcomes on mental health and safe social media practices.
Elevify advantages
Develop skills
- Design data-driven campaigns by setting clear objectives, KPIs, and message strategies.
- Create engaging content for blogs, social media, and short video spots across platforms.
- Analyse urban youth segments using demographics, psychographics, and preferred channels.
- Select optimal media mixes from social, digital, and traditional sources for maximum reach.
- Track and improve campaigns with surveys, A/B testing, and performance analytics.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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