Mass and Communication Course
Master mass communication strategies to combat misinformation. Gain skills in audience analysis, channel planning, persuasive messaging, influencer engagement, and campaign evaluation to create ethical communications that drive behaviour change and real impact in diverse settings.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This practical course teaches designing effective public awareness campaigns to fight misinformation using clear, persuasive messages. You will learn audience segmentation, channel selection for TV, radio, social media, and community events, plus ethical planning, budgeting, analytics, and quick testing for targeted, credible, measurable results.
Elevify advantages
Develop skills
- Audience segmentation: profile risk groups and media habits swiftly for maximum effect.
- Persuasive messaging: create concise, evidence-based prebunking and debunking content.
- Multichannel strategy: build integrated offline-online campaigns using influencers.
- Rapid monitoring skills: measure reach, sentiment, and behaviour shifts with simple analytics.
- Ethical campaign design: handle risks, budgets, and legal aspects in misinformation efforts.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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