Event Public Relations Training
Gain expertise in event public relations through effective media strategies, press materials preparation, and crisis management techniques. Master targeting relevant journalists, obtaining coverage, coordinating on-site press operations, and delivering impactful PR reports that satisfy stakeholders and enhance event success. This comprehensive training equips you to elevate every event with professional PR skills.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course offers a practical, step-by-step approach to planning, executing, and maximising media impact for events. You will learn to research and select media outlets, create targeted pitches and press kits, handle on-site media logistics, manage risks and difficult queries, and provide post-event reports with media summaries and ROI analysis to keep stakeholders updated and satisfied.
Elevify advantages
Develop skills
- Media mapping: rapidly create targeted press lists for technology, local, and business media outlets.
- Message design: develop concise event messages and quotes that journalists readily adopt.
- PR logistics: efficiently manage on-site press operations, access control, and immediate media assistance.
- Crisis preparation: establish quick-response systems, FAQs, and key talking points for potential risks.
- PR reporting: monitor media coverage, key performance indicators, and return on investment, then leverage successes across multiple channels.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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