Press Relations (PR) Course
Gain expertise in press relations for critical situations. Master crisis communication, privacy fundamentals, media outreach, and messaging strategies to safeguard reputation, manage difficult questions, and provide clear, reliable communication that influences stakeholders effectively. This course equips you with practical skills for confident handling of product launches and crises.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Press Relations (PR) Course offers practical tools to manage product launches and crises confidently. You will learn privacy and data basics, essential laws, and ethical messaging. Craft effective press releases, Q&As, and holding statements. Develop strong media outreach, handle interviews, track coverage, and conduct post-incident reviews to enhance strategies, protect reputation, and build stakeholder trust.
Elevify advantages
Develop skills
- Crisis PR strategy: handle privacy incidents with clear, quick, ethical messaging.
- Press materials: create precise releases, holding statements, and journalist Q&As.
- Media outreach: target important reporters, pitch under embargo, and gain coverage.
- Interview preparation: brief spokespersons, practice key messages, and tackle tough questions.
- Post-crisis review: assess sentiment, report outcomes, and improve PR strategies.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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