Content Management Course
This comprehensive course equips communication teams with essential content management expertise. Learners will develop audience-centric strategies, create effective three-month content calendars, establish robust workflows and governance, select ideal channels and formats, and apply data analytics to optimise messaging for measurable business outcomes and sustained growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain practical skills in selecting optimal channels, planning diverse content types, and developing a structured three-month content calendar tailored for prospects, customers, and internal teams. Master governance frameworks, efficient workflows, consistent tone of voice, precise audience profiling, compelling key messages, and leverage analytics, KPIs, and experiments to enhance performance and demonstrate tangible content impact.
Elevify advantages
Develop skills
- Strategic content planning: Develop a robust 3-month calendar aligned with key performance indicators.
- Audience-centric messaging: Design precise messages for clients, prospects, and internal stakeholders.
- Channel and format expertise: Optimise content types for high-impact distribution channels.
- Governance and workflow design: Implement efficient approvals, roles, SLAs, and version controls.
- Data-driven refinement: Monitor KPIs and enhance content through iterative experiments.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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