Communication Plan Training
Gain expertise in developing communication plans for B2B SaaS project management tools. Learn to define precise buyer personas, create compelling positioning and messages, orchestrate multi-channel phased rollouts, align teams effectively, address key concerns like AI and data privacy, and use data-driven insights to optimise strategies, drive user adoption, improve retention, and deliver strong business outcomes.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This hands-on course teaches you to create a targeted communication plan for rolling out B2B project management SaaS in the US market. You will define buyer personas, develop clear positioning, set measurable goals, plan channel strategies, structure phased launches, align cross-functional teams, tackle AI and data issues, and leverage analytics and feedback to refine messaging, boost adoption, and ensure sustained product success.
Elevify advantages
Develop skills
- Persona-based planning: identify B2B SaaS audiences and create detailed buyer personas.
- Strategic messaging: develop clear positioning, key messages, and supporting proof points efficiently.
- Channel orchestration: design phased plans for email, web, in-app, and social media campaigns.
- Measurement and optimisation: establish KPIs, analyse dashboards, and adjust tactics swiftly.
- Cross-functional alignment: create RACI matrices, mitigate launch risks, and gain stakeholder commitment.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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