Blog Course
Blog Course equips communication professionals to transform their knowledge into an effective blog. It covers defining clear objectives, developing content pillars, applying SEO techniques, and maintaining a practical publishing rhythm. This approach builds credibility, draws in targeted leads, and fosters enduring audience loyalty over time.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This practical Blog Course teaches you to research audience requirements, establish clear KPIs, and set precise goals aligned with your product. You will create targeted content pillars, select a feasible publishing schedule, and develop a four-week content calendar with detailed briefs. Gain knowledge on basic SEO strategies, efficient workflows, and multi-channel promotion to drive traffic, enhance authority, and secure quality leads with every post.
Elevify advantages
Develop skills
- Set precise blog objectives and KPIs linking content to leads and authority.
- Conduct quick audience research to identify key communication challenges.
- Develop 3-5 impactful content pillars tailored for communication experts.
- Create a 4-week SEO-optimised editorial calendar with detailed post briefs.
- Optimise posts for SEO and distribute across multiple channels efficiently.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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