Sentinel Advertiser Course
The Sentinel Advertiser Course equips advertising professionals with skills to monitor eco-brand reputation, track competitor advertisements, identify greenwashing risks, and leverage real-time metrics for informed creative, media, and crisis strategies that safeguard trust and boost market share. This hands-on programme ensures compliance with FTC Green Guides while delivering measurable business outcomes in a concise format.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches monitoring and safeguarding eco-friendly brand reputation in the U.S., aligning claims with FTC Green Guides, and preventing greenwashing. Participants learn to create monitoring frameworks, develop keyword taxonomies, set up tools, monitor metrics and dashboards, and transform insights into responses, tests, and business impact through practical, hands-on sessions.
Elevify advantages
Develop skills
- Eco-claims compliance: apply FTC Green Guides for honest, risk-free ads.
- Ad monitoring setup: configure tools, alerts, and workflows quickly.
- Reputation tracking: detect crises early and safeguard eco-brand trust.
- Competitive insight: analyse rival creatives and adjust messaging swiftly.
- Impact reporting: convert monitoring metrics into executive actions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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