Digital PR Course
Gain expertise in digital PR tailored for sustainable sportswear brands. Analyse audiences, develop precise positioning, create integrated campaigns across earned, owned, and shared media, collaborate with influencers, handle risks effectively, and measure success through key performance indicators to achieve measurable coverage, backlinks, and engagement.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Explore building targeted personas, auditing online presence, and segmenting audiences for sustainable sportswear brands. Master crafting positioning statements, data-driven messaging, and SMART goals. Design strategies for earned, owned, and shared media, plan campaigns, conduct influencer outreach, measure results, and manage crises using practical templates and repeatable processes.
Elevify advantages
Develop skills
- Design effective digital PR strategies with integrated earned and owned media plans.
- Target audiences and create personas for runners and eco-conscious buyers accurately.
- Execute campaigns by developing pitches, content, and influencer collaboration briefs.
- Analyse PR performance using KPIs like backlinks, traffic, and sentiment tracking.
- Manage crises and ethics, addressing greenwashing issues to safeguard brand reputation.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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