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Advertising Strategy Course

Advertising Strategy Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course teaches you to analyse the skincare market, create detailed buyer personas, and develop data-backed positioning for sensitive and acne-prone customers. You will learn to establish KPIs, design acquisition funnels, manage an $80k budget across major channels, guide creators, test campaigns, optimise performance, and expand profitable growth using actionable frameworks.

Elevify advantages

Develop skills

  • Skincare market analysis: quickly assess market size, niches, and competitor strategies.
  • KPI and funnel modelling: plan customer acquisition cost, return on ad spend, and budgets using simple calculations.
  • Brand positioning: develop proven value propositions, claims, and clear positioning statements.
  • Channel strategy: distribute budget and creatives across Meta, TikTok, Search, and CRM channels.
  • Testing and optimisation: conduct effective A/B tests, analyse results, and scale successful campaigns.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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