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Advertising Strategy Course

Advertising Strategy Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course teaches you to analyse the skincare market, create detailed buyer personas, and develop data-backed positioning for sensitive and acne-prone customers. You will learn to establish KPIs, design acquisition funnels, manage an $80k budget across major channels, guide creators, test campaigns, optimise performance, and expand profitable growth using actionable frameworks.

Elevify advantages

Develop skills

  • Skincare market analysis: quickly assess market size, niches, and competitor strategies.
  • KPI and funnel modelling: plan customer acquisition cost, return on ad spend, and budgets using simple calculations.
  • Brand positioning: develop proven value propositions, claims, and clear positioning statements.
  • Channel strategy: distribute budget and creatives across Meta, TikTok, Search, and CRM channels.
  • Testing and optimisation: conduct effective A/B tests, analyse results, and scale successful campaigns.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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