Advertising Strategy Course
Gain expertise in advertising strategy for skincare brands. Define precise target personas, create compelling messages that convert, set key performance indicators, distribute budgets across channels, and execute tests that reduce acquisition costs, boost lifetime value, and drive scalable growth. This course provides practical tools for immediate application in real-world scenarios.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches you to analyse the skincare market, create detailed buyer personas, and develop data-backed positioning for sensitive and acne-prone customers. You will learn to establish KPIs, design acquisition funnels, manage an $80k budget across major channels, guide creators, test campaigns, optimise performance, and expand profitable growth using actionable frameworks.
Elevify advantages
Develop skills
- Skincare market analysis: quickly assess market size, niches, and competitor strategies.
- KPI and funnel modelling: plan customer acquisition cost, return on ad spend, and budgets using simple calculations.
- Brand positioning: develop proven value propositions, claims, and clear positioning statements.
- Channel strategy: distribute budget and creatives across Meta, TikTok, Search, and CRM channels.
- Testing and optimisation: conduct effective A/B tests, analyse results, and scale successful campaigns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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