Mass Communication, Advertising and Marketing Course
Gain expertise in mass communication, advertising, and marketing through developing a 3-month eco-beauty campaign. Cover research, brand positioning, media planning, budgeting, analytics, and reporting to deliver data-driven, high-impact advertisements that drive real conversions and business growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This focused course teaches researching eco-friendly cosmetics buyers, crafting precise positioning for GreenGlow, and developing compelling messaging that drives sales. You will learn to segment audiences, select optimal channels, design 3-month campaigns, and produce engaging content. Additionally, master budgeting, analytics, A/B testing, and reporting to ensure all efforts are trackable, refined, and yield strong results.
Elevify advantages
Develop skills
- Market research for eco-beauty: spot trends, gaps, and buyer triggers swiftly.
- Brand positioning for green cosmetics: develop unique selling points and evidence-based claims.
- Content strategy for social and in-store: create high-impact assets focused on conversions.
- Media planning over 3 months: design efficient, integrated schedules maximising ad budgets.
- Marketing analytics basics: establish SMART KPIs, test creatives, and optimise rapidly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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