Advertising Data Analyst Course
Master the full stack of advertising analytics — from KPIs and data pipelines to attribution modelling and predictive machine learning. This course equips you with the technical skills and strategic thinking employers demand from modern ad analysts. Turn raw campaign data into decisions that move budgets, improve ROI, and drive measurable business results.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
You will build a complete skill set for analysing advertising data across every stage of the campaign lifecycle. The course covers data wrangling, SQL, Python, and dashboard design so you can work confidently with real-world ad datasets. You will master attribution models, A/B testing, and audience segmentation to identify what actually drives conversions. Advanced modules introduce media mix modelling, customer lifetime value, and anomaly detection. You will also learn privacy regulations, data governance, and how AI is reshaping ad measurement. By the end, you will be ready to deliver analysis that directly influences strategy and budget decisions.
Elevify advantages
Develop skills
- Attribution Modelling: Select and apply multi-touch and data-driven attribution models to real campaigns.
- Audience Segmentation: Build high-value audience segments using RFM scoring, clustering, and lookalike modelling.
- Media Mix Optimisation: Construct regression-based media mix models to guide cross-channel budget allocation.
- Predictive Analytics: Develop machine learning models that forecast ad performance and automate optimisation decisions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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