Ad Course
Advertising Course Essentials equips marketing professionals with practical skills to position brands effectively, develop detailed buyer personas, plan media strategies, create impactful social and out-of-home advertisements, and monitor key performance indicators for successful launches of ready-to-drink beverages in competitive city markets. It provides a structured system from research to results, ensuring confident decision-making and optimised campaigns.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course offers a quick, hands-on approach to launching a ready-to-drink beverage in a US city. It covers market research, competitor analysis, precise positioning, strong value propositions, and key message pillars. You will create buyer personas, develop a 3-month multi-channel launch strategy, design compelling social media and out-of-home creatives, and apply metrics, dashboards, and decision frameworks to test, refine, and report outcomes effectively.
Elevify advantages
Develop skills
- Brand positioning: analyse competitors and develop compelling value propositions quickly.
- Audience insights: create data-driven buyer personas and understand media consumption patterns swiftly.
- Media planning: formulate efficient 3-month launch strategies with optimal channel combinations.
- Creative concepts: produce engaging social media and out-of-home content to boost product trials.
- Campaign analytics: select relevant KPIs and refine budgets using straightforward decision guidelines.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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