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Ad Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course offers a quick, hands-on approach to launching a ready-to-drink beverage in a US city. It covers market research, competitor analysis, precise positioning, strong value propositions, and key message pillars. You will create buyer personas, develop a 3-month multi-channel launch strategy, design compelling social media and out-of-home creatives, and apply metrics, dashboards, and decision frameworks to test, refine, and report outcomes effectively.

Elevify advantages

Develop skills

  • Brand positioning: analyse competitors and develop compelling value propositions quickly.
  • Audience insights: create data-driven buyer personas and understand media consumption patterns swiftly.
  • Media planning: formulate efficient 3-month launch strategies with optimal channel combinations.
  • Creative concepts: produce engaging social media and out-of-home content to boost product trials.
  • Campaign analytics: select relevant KPIs and refine budgets using straightforward decision guidelines.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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