Agricultural Product Marketing Course
Gain expertise in marketing agricultural products for agribusiness success. Learn to segment customers, select profitable sales channels, price smartly, design CSA bundles, and execute local promotions using practical checklists and tools applicable to your farm within weeks.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with essential tools to analyse customer demands, develop compelling value propositions, and select optimal sales channels for farm products. Master researching local prices, creating profitable product bundles, strategic pricing, and budget-friendly promotion methods. Conclude with a ready-to-use 4-week implementation plan, templates, and key performance indicators to achieve measurable profitability.
Elevify advantages
Develop skills
- Customer segmentation: identify farm buyers and create targeted value propositions.
- Multi-channel sales: set up efficient sales through markets, CSA, and online platforms.
- Pricing and costing: determine profitable prices using local market data.
- Local promotion: implement cost-effective, trust-building marketing for repeat business.
- Performance tracking: monitor progress with simple KPIs over 4 weeks.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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