Lesson 1Translating 3–5 keywords into visual vocabulary and functional choicesThis part teaches how to choose 3 to 5 brand words and turn them into picture words, material picks, and working ways, making sure every seen and used part matches the brand promise well.
Selecting sharp, non-generic keywordsMoodboards linking words to visualsForm language aligned with keywordsMaterial, color, and finish decisionsFunctional behaviors echoing keywordsLesson 2Defining target user and use cases in 3–5 sentences: urban mobility, lifestyle cues, interaction patternsThis part helps you describe target users and uses, turning city travel ways, life styles, and how they interact into short stories that guide design picks, features, and brand voice.
User archetypes for compact EV SUVsDaily urban journeys and trip mappingLifestyle cues and brand fit analysisInteraction habits and tech expectationsWriting concise user scenario storiesLesson 3Exterior surface language: primary volumes, secondary lines, shoulder/character lines, crease hierarchyThis part explains outside surface styles, from main shapes to extra lines and folds order, showing how to manage light reflections, tension, and bright spots so the SUV looks clean, new, and true to brand from every side.
Primary body volumes and massingShoulder and character line strategySecondary creases and break-up logicReflection control and highlight flowSurface tension for EV modernityLesson 4Interior architecture: dashboard typologies, bridge vs layered consoles, sightlines, and perceived widthThis part explains inside structure choices for dashboards and centres, comparing bridge and layered setups, handling views, and using space, colour, light to make it feel wider, open, and matching the brand.
Dashboard height and section strategyBridge versus floating console logicLayered IP for depth and light playSightlines, H-points, and visibilityPerceived width through form and colorLesson 5Exterior fundamentals: proportion rules for compact electric SUVs (wheelbase, overhangs, beltline, roofline)This part explains balance rules for small electric SUVs, showing how wheel distance, ends, side line, and roof shape affect stand, use, air flow, and how they show the brand well.
Wheelbase and cabin-to-body balanceFront and rear overhang length tuningBeltline height and glass-to-body ratioRoofline flow, taper, and aero impactStance, track width, and visual stabilityLesson 6Lighting strategy: primary signature (front/rear), DRL geometry, animated sequences and their brand roleThis part details how front and back light signs, day lights shape, and moving lights set brand knowing, help safety rules, and make a lasting night look that fits future cars.
Front signature layout and hierarchyRear light graphics and night identityDRL geometry, thickness, and rhythmAnimated sequences and legal limitsLighting family strategy across lineupLesson 7HMI & interaction feel: display layout, tactile vs touch controls, ambient zones, and feedback languageThis part covers interface and touch feel, from screen setup and control mix to light areas and response ways, making sure every touch, sound, light feels natural, steady, and like the brand.
Primary and secondary display zoningTactile versus touch control balanceAmbient lighting as HMI channelSound, haptic, and visual feedbackOnboarding, modes, and state clarityLesson 8Wheel and stance design: relationship between wheel size, tire profile, wheel arch treatment, and perceived confidenceThis part looks at wheel and stand design, linking wheel size, tire shape, arch handling to how confident it feels, saving energy, comfort, while keeping sizes good for pack, cost, air flow.
Wheel diameter versus body scaleTire profile, comfort, and sportinessWheel arch shape and cutout graphicsFlushness, offset, and track widthAero wheels and EV efficiency cuesLesson 9Storage and utility logic: visible vs hidden storage, modularity for urban lifestylesThis part explores storage and use plans for city life, balancing seen and hidden spots, changeable setups, flexible load ways so the car feels easy, clean, and truly helps daily town tasks.
Mapping everyday carry items and flowsVisible vs hidden storage placementModular trunk and rear seat conceptsFlexible cabin organizers and railsQuick-clean and easy-reach solutionsLesson 10Seating and ergonomics: seating silhouettes, cushion profiles, perceived support, and social seating logicThis part focuses on seats and body fit, covering seat shapes, pad forms, support feel, entry exit, and group seat plans so people feel comfy, safe, and keen to talk.
H-point, posture, and visibility targetsSeat silhouette and side bolster tuningCushion profile and pressure mappingRear bench versus individual seatsIngress, egress, and swivel concepts
