Marketing Statistics Course
This course equips you with statistical tools to analyze marketing data, from data preparation to advanced testing and reporting, enabling data-driven decisions in e-commerce.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Marketing Statistics Course teaches you to formulate clear e-commerce questions, create practical datasets, and clean, transform, and analyse customer and sales data. You will learn essential techniques such as hypothesis testing, regression, and correlation, and apply them to advertising expenditure, conversion rates, and customer retention. Practice A/B testing approaches, robustness validations, and clear reporting to enable managers to confidently trust and utilise your findings.
Elevify advantages
Develop skills
- Frame marketing questions: convert business objectives into testable indicators swiftly.
- Clean and engineer data: address missing values, outliers, and develop effective marketing attributes.
- Apply core methods: t-tests, confidence intervals, regression for advertising spend, sales, and conversion.
- Run robustness checks: bootstrap methods, sample splits, and rigorous testing of marketing models.
- Communicate results: produce concise, manager-focused reports and A/B testing insights.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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