Marketing Statistics Course
This course equips you with statistical tools to analyze marketing data, from data preparation to advanced testing and reporting, enabling data-driven decisions in e-commerce.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Marketing Statistics Course teaches you to formulate clear e-commerce questions, create practical datasets, and clean, transform, and analyse customer and sales data. You will learn essential techniques such as hypothesis testing, regression, and correlation, and apply them to advertising expenditure, conversion rates, and customer retention. Practice A/B testing approaches, robustness validations, and clear reporting to enable managers to confidently trust and utilise your findings.
Elevify advantages
Develop skills
- Frame marketing questions: convert business objectives into testable indicators swiftly.
- Clean and engineer data: address missing values, outliers, and develop effective marketing attributes.
- Apply core methods: t-tests, confidence intervals, regression for advertising spend, sales, and conversion.
- Run robustness checks: bootstrap methods, sample splits, and rigorous testing of marketing models.
- Communicate results: produce concise, manager-focused reports and A/B testing insights.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course