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Marketing Statistics Course

Marketing Statistics Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Marketing Statistics Course teaches you to formulate clear e-commerce questions, create practical datasets, and clean, transform, and analyse customer and sales data. You will learn essential techniques such as hypothesis testing, regression, and correlation, and apply them to advertising expenditure, conversion rates, and customer retention. Practice A/B testing approaches, robustness validations, and clear reporting to enable managers to confidently trust and utilise your findings.

Elevify advantages

Develop skills

  • Frame marketing questions: convert business objectives into testable indicators swiftly.
  • Clean and engineer data: address missing values, outliers, and develop effective marketing attributes.
  • Apply core methods: t-tests, confidence intervals, regression for advertising spend, sales, and conversion.
  • Run robustness checks: bootstrap methods, sample splits, and rigorous testing of marketing models.
  • Communicate results: produce concise, manager-focused reports and A/B testing insights.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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