Psychology of Communication Course
This course explores the psychology of communication to create persuasive and ethical messages. Participants learn about cognitive and emotional triggers, audience behaviors, and data-driven strategies for email campaigns, enhancing engagement, trust, and conversion rates in professional settings.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical skills in the Psychology of Communication Course to develop clear, effective email campaigns. Understand how cognitive ease, attention spans, memory, and decision heuristics influence reader behavior, and apply this to create compelling subject lines, mobile-optimized designs, concise body content, and strong calls to action. Additionally, master ethical emotional appeals, framing techniques, social proof, audience segmentation, A/B testing methods, and essential metrics for rapid campaign improvements.
Elevify advantages
Develop skills
- Design persuasive emails using cognitive and emotional triggers ethically.
- Optimize email copy with effective subject lines, body text, and calls to action.
- Analyze audience data including behavior, stressors, and device preferences.
- Apply social proof and framing to build trust and drive action.
- Conduct A/B tests and track key metrics to improve campaigns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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