Parapharmacy (OTC Health Products) Course
Master over-the-counter parapharmacy operations by refining product assortments, pricing models, stock management, display configurations and performance metrics to elevate sales revenue, profit margins and customer satisfaction in your pharmacy using immediately applicable practical methods and tools.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Parapharmacy course equips you with practical strategies to enhance OTC product performance swiftly. You will learn to evaluate sales data, profit margins and stock levels, establish SMART targets, develop optimal product ranges, and handle supplier relationships effectively. Gain expertise in pricing strategies, promotional activities and negotiation techniques, refine display arrangements and visual aids, and implement straightforward performance dashboards alongside regular review processes to maximise sales turnover, minimise shortages and reduce outdated inventory.
Elevify advantages
Develop skills
- Master OTC stock management using key performance indicators, demand prediction and swift adjustment measures.
- Develop assortment plans defining product categories, individual item functions and life cycle guidelines.
- Establish pricing structures, margin targets and promotions that safeguard brand reputation for OTC items.
- Optimise in-store displays, signage and customer communication materials.
- Conduct rapid business assessments, define SMART objectives and monitor performance outcomes for OTC sales.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

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