Laboratory Product Management Course
This course equips you with essential skills in laboratory product management, covering market research, product positioning, pricing strategies, channel distribution, launch execution, and regulatory compliance to successfully develop and grow diagnostic products in clinical settings.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Acquire hands-on product management expertise for diagnostic systems in this intensive course. You will learn customer segmentation, crafting value propositions, solution differentiation with competitive insights, pricing strategies, distribution channels, promotional approaches, launch planning, KPI monitoring, and managing the initial two years of the product lifecycle effectively.
Elevify advantages
Develop skills
- Lab market research: assess PCR demand size, profile competitors, and identify price signals quickly.
- Lab product positioning: develop clear value propositions, proof points, and differentiation strategies.
- Lab pricing and channels: create pricing models, offers, and balance distributor versus direct sales.
- Lab launch execution: promote adoption using pilots, key opinion leaders, and targeted promotions.
- Regulatory and quality essentials: understand CLIA, ISO 15189, FDA/IVDR, and post-market surveillance.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

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