Hotel Marketing Course
This course equips hotel professionals with essential marketing strategies to boost occupancy, direct bookings, and revenue through data-driven insights and digital tactics.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Hotel Marketing Course teaches you how to draw in more profitable visitors, increase direct reservations, and occupy rooms during quiet seasons. You will study demand evaluation, visitor grouping, value-rich packages, search engine optimisation, paid promotions, online travel agencies, email outreach, social platforms, and booking strategies. Create performance panels, monitor key indicators such as average daily rate and revenue per available room, and apply data insights, experiments, and responses to improve promotions swiftly and efficiently.
Elevify advantages
Develop skills
- Hotel data analytics: monitor revenue per available room, average daily rate and promotions for rapid successes.
- Guest segmentation: create profiles and paths that enhance direct reservations.
- High-impact offers: develop seasonal bundles, extras and upgrade methods.
- Digital channels mastery: refine search engine optimisation, online travel agencies, email and social for reservations.
- Low-season campaigns: organise budgets, trials and schedules to occupy vacant rooms.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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