Salesforce Marketing Cloud Course
4/5
This course equips learners with practical skills to build and optimize email marketing campaigns using Salesforce Marketing Cloud, focusing on journey automation, audience targeting, personalization, and performance analysis for B2B SaaS environments.

4.0 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Salesforce Marketing Cloud Course teaches you to create effective email journeys from data setup to fine-tuning. You will learn about automation, message delivery, and linking with CRM systems, then develop focused audience groups, adaptable content, and choice-driven paths in Journey Builder. Additionally, you gain expertise in B2B SaaS customer phases, essential email measures, split testing, and analysis to quickly start campaigns that track results and boost conversions.
Elevify advantages
Develop skills
- Journey design: Quickly construct high-converting email flows in Salesforce Marketing Cloud.
- Smart segmentation: Form SQL and filter-based audiences for B2B SaaS in a few days.
- Personalization: Deploy dynamic email content matched to buyer stages that seems personal.
- Analytics & testing: Monitor key performance indicators and conduct A/B tests to improve SaaS processes.
- Automation & data: Connect CRM, handle undelivered messages, and ensure delivery reliability swiftly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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