Point-of-Sale Promotion & Activation Course
Gain expertise in point-of-sale promotions for premium granola products. Delve into shopper insights, develop POS strategies, plan activation timelines, execute field operations, and measure KPIs to increase sales, encourage trials, and secure prime shelf space in crowded retail settings. This training equips you to excel in competitive markets with data-driven tactics and precise execution.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how to convert premium granola shoppers into buyers through effective in-store strategies. Explore category insights, shopper behaviours, and segments, then create SMART goals, POS plans, activation schedules, and field guidelines. End equipped to monitor KPIs, fix problems, and refine 8-week cycles for better outcomes.
Elevify advantages
Develop skills
- Diagnose POS challenges by identifying packaging, shelving, and display issues swiftly.
- Transform shopper data into targeted 8-week POS activation objectives.
- Craft effective POS strategies selecting optimal materials, positions, and promotional methods.
- Instruct and oversee field staff with precise guidelines and photo-based audits.
- Measure POS returns using sales, stock turnover, and visibility metrics for rapid improvements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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