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Point-of-Sale Promotion & Activation Course

Point-of-Sale Promotion & Activation Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course teaches how to convert premium granola shoppers into buyers through effective in-store strategies. Explore category insights, shopper behaviours, and segments, then create SMART goals, POS plans, activation schedules, and field guidelines. End equipped to monitor KPIs, fix problems, and refine 8-week cycles for better outcomes.

Elevify advantages

Develop skills

  • Diagnose POS challenges by identifying packaging, shelving, and display issues swiftly.
  • Transform shopper data into targeted 8-week POS activation objectives.
  • Craft effective POS strategies selecting optimal materials, positions, and promotional methods.
  • Instruct and oversee field staff with precise guidelines and photo-based audits.
  • Measure POS returns using sales, stock turnover, and visibility metrics for rapid improvements.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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