In-Store Activation Course
Master in-store activation strategies for retail success: establish clear shopper objectives, develop effective merchandising and sampling plans, manage budgets wisely, and monitor KPIs closely. Transform insights into high-ROI displays, trials, and promotions that boost sales directly at the shelf.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This In-Store Activation Course teaches how to set precise objectives, define shopper personas, and convert insights into effective in-store strategies. Participants learn to plan visual merchandising, create budgets, and handle vendors confidently. Additionally, master journey mapping, pilot testing, and KPI monitoring to ensure activations are measurable, scalable, and sales-driven.
Elevify advantages
Develop skills
- ROI-based activation planning: select high-impact in-store actions swiftly.
- Shopper journey mapping: create effective snack aisle touchpoints for quick conversions.
- Visual merchandising for snacks: develop planograms, endcaps, and secondary displays.
- In-store sampling mastery: manage layout, staffing, and conversion tracking efficiently.
- Retail KPI tracking: establish KPIs, run test pilots, and optimise activations using data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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