Lesson 1Best Ways to Manage Pictures: Sizes, Picture Sets, Color Samples, Picture Names for Search OptimizationThis lesson covers best practices for handling pictures in fashion online shops, including sizes, ratios, sets, color samples, and search-friendly names. This ensures pictures load quickly and help with sales and finding products.
Standard image sizes and aspect ratiosPrimary, alternate, and detail gallery shotsManaging color swatch images per variantFile naming for SEO and asset trackingCompression, formats, and CDN deliveryImage QA workflows before publishingLesson 2Standards for Product Details: Templates for Descriptions, Size Guides, Fit Tips, Care AdviceThis lesson sets standards for product info in fashion, including description templates, size guides, fit and style tips, and care advice. These cut down returns, aid search optimization, and keep a steady brand tone.
Standard structure for product descriptionsCreating clear sizing charts by regionWriting fit notes to reduce returnsCare and fabric instructions best practicesTone of voice and brand style guidelinesLocalizing content for different marketsLesson 3Labeling and Extra Info: Groups, Filters, Search Options, Internal Labels for Sales PlanningThis lesson discusses labeling and extra info strategies for groups, filters, and search options, plus internal labels for sales planning. This allows flexible promotions, selected displays, and easy finding on the site.
Difference between tags, attributes, and fieldsDesigning tags for collections and campaignsMetadata for search facets and filtersInternal tags for buying and merchandisingGovernance to avoid tag sprawl and noiseAuditing and cleaning legacy tags regularlyLesson 4Key Product Info Model: Title, Full and Short Descriptions, Price, Cost, Product Code, Barcode, Features, Pictures, Alt Text, Weight, Sizes, Supplier, SeasonThis lesson defines a strong fashion product info model, covering main codes, prices, delivery data, and detailed fields. This keeps products uniform, findable, and ready for sales planning and delivery processes.
Required identifiers: SKU, barcode, internal IDsStructuring titles, short and long descriptionsManaging base price, compare-at, and cost fieldsHandling weight, dimensions, and shipping classesManaging vendors, seasons, and product lifecycleBest practices for product images and alt textLesson 5Setting Product Categories: Picking 3 Main Groups and 2–3 Subgroup Structures for Fashion (e.g., Women, Men, Accessories)This lesson teaches how to create a useful fashion category system, choose top groups, set subgroups, and match navigation, filters, and collections. This helps buyers quickly locate relevant items.
Choosing primary categories for fashionDesigning subcategories by product typeSeparating gendered and unisex categoriesAligning taxonomy with navigation menusUsing taxonomy to power collections and PLPsGovernance for adding new categoriesLesson 6Variation Planning: Adjustable Products vs Separate Codes, How Variations Link to Stock ItemsThis lesson explains how to set up variations for size, color, and style, when to use adjustable products or separate codes, and how choices affect stock, reports, and sales flexibility.
When to use configurable parent productsWhen to split variants into separate SKUsLinking variants to inventory locations and binsVariant options for size, color, and materialManaging variant-level pricing and imagesReporting and analytics by variant versus styleLesson 7Pricing Plans and Markup Areas: Suggested Price, Discount Price, Goods Cost, Layered Pricing for OffersThis lesson details pricing info structures, including suggested prices, base and discount prices, goods costs, and layered pricing. This manages offers, profits, and cuts steadily across sales channels.
Storing MSRP, base price, and sale priceCapturing cost-of-goods and landed costMarkup, margin, and profitability reportingTiered pricing and volume discountsPromo price fields versus coupon logicChannel-specific pricing and currency rulesLesson 8Group Import/Export Processes: CSV Templates, Needed Fields, Checks, Group Picture UploadsThis lesson covers setting up reliable group import and export processes with CSV templates, needed fields, data checks, and automatic group picture uploads to keep big lists correct and current.
Designing reusable CSV import templatesDefining required and optional product fieldsData validation rules and error handlingMapping images and galleries in bulk uploadsScheduling recurring imports from ERP or PIMExporting data for audits and external partnersLesson 9Feature Modeling: Size, Color, Material, Fit, Product Code Rules and Barcode UseThis lesson shows how to model features like size, color, material, and fit, set naming rules, and link features to product codes and barcodes. This supports search, filters, and storage tasks.
Standardizing size scales and conversionsDefining color, material, and pattern attributesFit attributes for different garment typesDesigning human-readable SKU structuresBarcode formats and scanning constraintsUsing attributes to drive filters and search
