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Category Management Course

Category Management Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Category Management Course provides a clear, step-by-step method to develop a successful category, illustrated through the practical example of breakfast cereals. Participants will discover how to convert shopper insights into improved product assortments, create effective pricing structures, develop focused promotional strategies, and formulate implementation plans for stores that include key performance indicators, risk management measures, and immediately applicable tools for various locations.

Elevify advantages

Develop skills

  • Shopper insight mapping: convert data from cereal buyers into straightforward retail strategies.
  • Assortment optimization: construct, evaluate gaps in, and streamline product variants for retail outlets.
  • Pricing and price ladders: quickly formulate intelligent pricing tiers for own-label and branded items.
  • Promotion planning: develop one-month promotional schedules that increase sales volume while preserving profit margins.
  • KPI tracking and risk control: oversee category performance and avoid issues with inventory and profitability.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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