from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Category Management Course provides a clear, step-by-step method to develop a successful category, illustrated through the practical example of breakfast cereals. Participants will discover how to convert shopper insights into improved product assortments, create effective pricing structures, develop focused promotional strategies, and formulate implementation plans for stores that include key performance indicators, risk management measures, and immediately applicable tools for various locations.
Elevify advantages
Develop skills
- Shopper insight mapping: convert data from cereal buyers into straightforward retail strategies.
- Assortment optimization: construct, evaluate gaps in, and streamline product variants for retail outlets.
- Pricing and price ladders: quickly formulate intelligent pricing tiers for own-label and branded items.
- Promotion planning: develop one-month promotional schedules that increase sales volume while preserving profit margins.
- KPI tracking and risk control: oversee category performance and avoid issues with inventory and profitability.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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