course on business environment
Master analysing the business environment for smart home devices using PESTEL methods, market scanning, and risk assessment. Transform external trends into data-supported decisions and strategic advice for managers, covering key markets in North America and Europe with practical tools for quick insights.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches structured PESTEL analysis applied to smart home devices, converting research into evidence-based insights. Gain skills in sourcing reliable data, evaluating risks and opportunities, prioritising external factors, and creating executive deliverables with recommendations on pricing, sourcing, design, and compliance in North America and Europe.
Elevify advantages
Develop skills
- Conduct PESTEL analysis to produce sharp, evidence-based insights rapidly.
- Scan smart home markets to identify EU and US trends, competitors, and growth factors swiftly.
- Assess external risks by evaluating impact, likelihood, and prioritising major threats.
- Source and verify data from global databases for managerial use with proper citations.
- Design executive briefs that simplify complex research into actionable presentations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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