Business Development and Negotiation Course
This course equips learners with essential skills in business development and negotiation to secure valuable contracts. Participants explore market evaluation, defining ideal customers, pricing models, persuasive messaging, and structured approaches to trial deals, enabling revenue growth, stakeholder engagement, and leadership in management and administrative positions. Ideal for professionals aiming to boost organisational expansion through strategic sales tactics.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical strategies in this course to analyse markets, pinpoint ideal customers, and craft persuasive value propositions that secure deals. Master pricing structures, commercial proposals, upselling packages, lead generation methods, and a negotiation framework to overcome objections, implement pilot contracts, and finalise agreements with assured results and tangible benefits.
Elevify advantages
Develop skills
- Market analysis: evaluate size, competition, and entry risks quickly and effectively.
- Ideal customer profile design: identify target customers, key metrics, and challenges for accurate focus.
- Pricing strategy: establish software prices, demonstrate returns, and create offers for additional sales.
- Go-to-market strategy: develop efficient outreach, channels, and tools for generating leads.
- Negotiation techniques: manage trial deals, address concerns, and finalise agreements confidently.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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