Web Analytics for Retail and E-commerce Course
This course equips you with advanced web analytics techniques for retail and e-commerce in international contexts. Delve into monitoring cross-border visitor flows, integrating logistics and customs insights into performance indicators, minimising shopping cart drop-offs, and refining revenue strategies based on regional differences in currencies, shipping expenses, and payment options. Ideal for boosting global sales efficiency through data-driven decisions.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain core web analytics expertise tailored for retail and e-commerce, emphasising global traffic patterns, conversion rates, and revenue metrics. Track multi-channel campaigns, integrate logistics data, evaluate shipping and customs effects, dissect checkout processes, and create effective dashboards with key KPIs. Conclude with a hands-on optimisation guide ready for instant use to enhance performance in diverse international markets.
Elevify advantages
Develop skills
- Cross-border traffic analysis: interpret sessions, users, and KPIs at country level.
- Conversion and revenue metrics: calculate rates, average order value, and net revenue per market.
- Logistics-linked analytics: connect shipping, duties, and customs data to sales outcomes.
- Checkout and payment funnel review: monitor drop-offs, errors, and abandons by country.
- Optimisation strategies: create tests, KPIs, and reports for international trade operations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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