Consumer Behavior in Economics Course
Gain expertise in consumer behaviour within economics, emphasising sustainable products. Develop skills to segment customers by behaviour, assess price sensitivity, execute A/B tests, and leverage insights for effective, data-informed marketing and product strategies that boost profitability.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Consumer Behaviour in Economics Course equips you with practical tools to grasp why consumers select basic, premium, or eco-friendly refill cleaning products and how to shape those decisions. Master analysing price sensitivity, creating behaviour-driven segments, conducting A/B tests, monitoring metrics like retention and CLV, and converting research into precise, data-backed marketing strategies for rapid results.
Elevify advantages
Develop skills
- Develop behaviour-based customer segments for eco-friendly cleaning product markets.
- Create efficient surveys, polls, and social listening tools to reveal purchase motivations.
- Utilise behavioural economics principles for pricing, promotion, and positioning of sustainable goods.
- Design A/B and multivariate tests to refine messaging, pricing, and product bundles.
- Analyse elasticity, retention, and CLV metrics to measure marketing effectiveness.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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