Market Research Data Processing & Analysis Course
This course teaches market research data processing from raw CSVs to clear BI insights. Participants will clean and model NPS data, segment customers effectively, analyse open comments, identify satisfaction drivers, and create sharp dashboards, personas, and actionable recommendations for professional use.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain essential skills in market research data processing and analysis through this practical course. Learn to clean survey files, construct reliable variables, perform descriptive statistics, model satisfaction drivers, segment NPS groups, analyse text from open comments, produce visual summaries, and develop actionable recommendations with professional reports.
Elevify advantages
Develop skills
- NPS segmentation mastery: quickly classify, profile, and compare customer groups.
- Fast survey data cleaning: fix missing values, outliers, and messy categories.
- Practical driver analysis: pinpoint key satisfaction levers with clear stats.
- Lean text analytics: extract themes, sentiment, and quotes from open comments.
- Insight-to-action reporting: turn findings into sharp, metric-based recommendations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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