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Digital Strategy Course

Digital Strategy Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Digital Strategy Course provides a straightforward, hands-on guide to boost online performance in home decor retail. You will learn to establish a 3-year digital vision, define achievable targets, identify key performance indicators, and link them to shop outcomes. Additionally, you will examine customer data, create strong channel plans, assemble a technology stack based on data, outline step-by-step rollout, minimise potential issues, and develop a unique, revenue-generating e-commerce approach.

Elevify advantages

Develop skills

  • Build a 3-year digital vision: establish SMART goals, KPIs, and precise success measures.
  • Analyse digital customers: segment them, chart their journeys, and identify valuable opportunities.
  • Design omnichannel strategies: for websites, marketplaces, email, and social media that drive conversions.
  • Set up a simple data stack: monitor KPIs, create dashboards, and comply with privacy rules.
  • Create a phased digital roadmap: focus on quick successes, handle risks, and expand growth.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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