Metrics and KPIs Course
This course equips participants with practical skills to define, track, and optimize key metrics and KPIs across marketing, sales, and customer success to drive business growth and data-driven decision-making.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Metrics and KPIs Course provides a straightforward, hands-on approach to setting objectives, choosing appropriate KPIs, and linking them to revenue, customer retention, and business expansion. You will gain knowledge of key metrics in marketing, sales, and customer success, methods to monitor them using your current tools, ways to create useful dashboards, establish practical 12-month goals, and conduct targeted experiments to enable quicker, data-informed choices and enhance quarterly results.
Elevify advantages
Develop skills
- Develop a targeted KPI strategy: connect CEO objectives to specific, quantifiable metrics.
- Gain expertise in SaaS revenue KPIs: ARR, MRR, sales funnel, and efficiency in real applications.
- Improve marketing effectiveness: monitor MQLs, CAC, and multi-touch attribution.
- Boost retention: examine churn, NRR, and customer health for quick improvements.
- Create practical dashboards: define targets, alerts, and review processes that promote action.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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