Business Strategy Course
This course equips participants with essential tools for crafting and executing business strategies in the SaaS sector, focusing on roadmap development, market analysis, growth tactics, KPI management, and effective positioning to drive sustainable business growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Business Strategy Course provides a practical toolkit to design 18–24 month roadmaps, run experiments, and execute growth plays with confidence. Learn market and industry analysis, customer segmentation, pricing and positioning, AI-focused go-to-market, and KPI tracking. Build persuasive strategy documents, evaluate ROI, and turn research into clear, data-driven decisions that accelerate sustainable growth.
Elevify advantages
Develop skills
- Build 18–24 month roadmaps: test growth plays, set KPIs, and de-risk execution.
- Analyze retail SaaS markets: size TAM/SAM/SOM and map competitors in the U.S.
- Design high-ROI growth plays: pricing tiers, PLG motions, and partner channels.
- Master SaaS KPIs: churn, NRR, CAC, LTV, and dashboards for fast strategy calls.
- Craft sharp positioning: segment buyers, test value props, and align pricing.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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