Product Marketing Course
4/5
This course equips you with practical skills for product marketing, from value proposition and personas to launches and performance tracking.

4.0 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Product Marketing Course provides a quick, practical approach to defining your value proposition, creating detailed personas, and assessing competitors to make your product unique. You will learn to develop messages tailored to specific channels, organise and carry out targeted launches, and create measures to monitor activation, retention, and time to insights, allowing you to refine strategies effectively and expand successful market entry plans.
Elevify advantages
Develop skills
- Quick competitor analysis: identify opportunities and refine product positioning.
- Persona research in hours: convert public information into precise, verifiable targets.
- Value proposition design: develop evidence-based, unique product communications.
- Channel-specific content: produce effective website, email, and social media messages.
- Efficient GTM strategies: organise, launch, and adjust product releases using defined performance indicators.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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