Product Marketing Course
This course equips you with practical skills for product marketing, from value proposition and personas to launches and performance tracking.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Product Marketing Course provides a quick, practical approach to defining your value proposition, creating detailed personas, and assessing competitors to make your product unique. You will learn to develop messages tailored to specific channels, organise and carry out targeted launches, and create measures to monitor activation, retention, and time to insights, allowing you to refine strategies effectively and expand successful market entry plans.
Elevify advantages
Develop skills
- Quick competitor analysis: identify opportunities and refine product positioning.
- Persona research in hours: convert public information into precise, verifiable targets.
- Value proposition design: develop evidence-based, unique product communications.
- Channel-specific content: produce effective website, email, and social media messages.
- Efficient GTM strategies: organise, launch, and adjust product releases using defined performance indicators.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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