Product Management 101 Online Course
This course offers practical training in product management fundamentals, covering goal setting, competitive analysis, user research, metrics tracking, and post-launch planning to enhance course and website experiences.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Product Management 101 Online Course provides practical, fast-paced training to define clear goals, select KPIs, and prioritise work using proven frameworks. You will analyse competitors, build focused personas, and design stronger course and website experiences. Learn to track key metrics, run simple experiments, manage risk after launch, and plan iterative roadmaps that drive enrolment, completion, and satisfaction.
Elevify advantages
Develop skills
- Goal setting and prioritisation: write sharp, KPI-driven product goals quickly.
- Competitive benchmarking: analyse rival PM courses to sharpen your offer.
- User research and personas: map segments, journeys, and real enrolment blockers.
- Metrics and experiments: track funnels and run lean A/B tests that matter.
- Post-launch roadmap: manage risks and iterate with clear, data-led updates.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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