Marketing Mix Course
This course equips you with comprehensive marketing mix expertise for innovative products. Learn to develop buyer personas, refine positioning, establish data-based pricing, select distribution channels, execute promotions, and create a detailed 6-month go-to-market plan focused on revenue growth, customer retention, and performance metrics.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to identify target markets, design engaging products and apps, price competitively using costs and rivals, promote effectively for acquisition and loyalty, select optimal channels, and build a 6-month launch strategy with KPIs, dashboards, and experiments for rapid improvements.
Elevify advantages
Develop skills
- Data-driven pricing: Establish profitable and competitive prices based on real-world scenarios.
- Target market insights: Create detailed personas, market segments, and swift competitor analyses.
- Channel strategy: Select and refine direct-to-consumer, retail, and online marketplace channels.
- High-impact promotion: Develop key performance indicators, ad experiments, and cost-effective customer acquisition strategies.
- Launch optimization: Construct a 6-month roadmap with metrics, testing protocols, and risk mitigation strategies.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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