Integrated Marketing Communications Course
Gain expertise in integrated marketing communications tailored for sustainable fashion. Develop detailed buyer personas, establish strong brand positioning, design comprehensive 3-month campaigns, synchronize multiple channels effectively, and leverage practical templates, key performance indicators, and governance tools to achieve consistent and impactful marketing outcomes that resonate with audiences and drive business growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with a practical framework for creating unified marketing campaigns in sustainable fashion. You will learn to establish clear brand positioning, develop essential message pillars, and tailor messaging for paid, owned, retail, PR, and social media channels. Additionally, master the use of ready-to-use templates, governance structures, and 12-week planning tools to coordinate teams, monitor key performance indicators, prevent greenwashing pitfalls, and deliver reliable, quantifiable results efficiently.
Elevify advantages
Develop skills
- Develop 3-month IMC plans with 12-week calendars, channel mixes, and campaign cadences.
- Master brand positioning through sharp promises, message pillars, and tone of voice.
- Create audience segments with detailed personas, journeys, and high-value targets.
- Align paid, owned, PR, retail, and social channels around a unified core story.
- Implement governance frameworks, workflows, asset rules, and KPIs for consistent execution.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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