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CRM Analytics Course

CRM Analytics Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The CRM Analytics Course equips you with hands-on abilities to purify CRM CSV files, construct dependable customer groups, and compute key performance indicators such as CLV, churn, and engagement. You will explore exploratory data analysis, RFM analysis, predictive scoring, and clustering techniques, then apply these insights to develop focused lifecycle email strategies. Additionally, you will produce straightforward dashboards, testing frameworks, and documentation to ensure all campaigns are trackable, refined, and prepared for expansion.

Elevify advantages

Develop skills

  • Clean CRM data by correcting mistakes, removing duplicate customers, and readying CSVs for efficient examination.
  • Develop CRM KPIs through computing CLV, ARPC, engagement rates, churn figures, and campaign effectiveness.
  • Divide audiences using RFM, value assessments, behavioural patterns, and channel preferences for accurate targeting.
  • Plan data-informed campaigns involving A/B testing, customer reactivation sequences, and premium customer paths.
  • Produce straightforward CRM reports including dashboards, testing outcomes, and summaries suitable for executives.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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