Visual Merchandising Training
Gain mastery in visual merchandising to transform store visitors into buyers. Explore effective layouts, captivating window displays, and in-store standards that sync with marketing campaigns, enhance conversion rates, and lift average transaction values—tailored for marketing experts in fashion and retail sectors.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches planning of store layouts, customer flow guidance, and zone creation to boost conversion rates and basket sizes. It covers designing seasonal windows, impactful focal tables and walls, effective use of lighting, colour, props, and signage, all linked to specific KPIs. Includes practical templates, research resources, and standards applicable right away in fashion retail settings.
Elevify advantages
Develop skills
- Plan store layouts to design customer pathways that rapidly increase conversions.
- Create seasonal windows with narrative-driven displays that halt shopper traffic.
- Connect visual elements to KPIs like traffic, units per transaction, and sales.
- Style in-store displays including focal tables and walls to encourage add-on purchases.
- Conduct simple A/B tests to refine visual setups using key retail metrics.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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