Strategic Marketing and Communications Course
Gain expertise in strategic marketing and communications tailored for contemporary brands. This course covers customer segmentation, value propositions, cohesive messaging, integrated channel strategies, and performance metrics to craft campaigns that boost awareness, engagement, and quantifiable growth in sustainable product markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with essential skills for strategic marketing and communications, focusing on customer segmentation, value propositions, and buyer personas for sustainable home products. You will master unified brand positioning, message playbooks, and integrated plans across paid, PR, CRM, and social channels. Additionally, learn to define KPIs, create dashboards, and implement governance structures with clear roles and routines to ensure all campaigns remain aligned and trackable for optimal results.
Elevify advantages
Develop skills
- Integrated channel planning: develop coordinated paid, CRM, PR, and social strategies.
- Customer segmentation: create targeted personas and compelling value propositions.
- Unified brand messaging: establish consistent positioning and message frameworks.
- Marketing analytics: select effective KPIs, build dashboards, and measure multi-channel results.
- Governance and workflows: define roles, processes, and playbooks for seamless execution.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course