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Strategic Marketing and Communications Course

Strategic Marketing and Communications Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course equips you with essential skills for strategic marketing and communications, focusing on customer segmentation, value propositions, and buyer personas for sustainable home products. You will master unified brand positioning, message playbooks, and integrated plans across paid, PR, CRM, and social channels. Additionally, learn to define KPIs, create dashboards, and implement governance structures with clear roles and routines to ensure all campaigns remain aligned and trackable for optimal results.

Elevify advantages

Develop skills

  • Integrated channel planning: develop coordinated paid, CRM, PR, and social strategies.
  • Customer segmentation: create targeted personas and compelling value propositions.
  • Unified brand messaging: establish consistent positioning and message frameworks.
  • Marketing analytics: select effective KPIs, build dashboards, and measure multi-channel results.
  • Governance and workflows: define roles, processes, and playbooks for seamless execution.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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