Strategic Brand Management Course
This course equips participants with essential tools for building and managing a successful flavored sparkling water brand in the US, covering market analysis, consumer insights, positioning, identity creation, and strategic activation planning.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Strategic Brand Management Course provides a focused, practical toolkit to develop a flavored sparkling water brand in the US market. Participants will examine category trends, competitors, and consumer behaviours, establish precise positioning, create a cohesive identity system, and formulate a 12–18 month activation plan featuring measurable KPIs, governance, and reporting to ensure all efforts are aligned, efficient, and outcome-oriented.
Elevify advantages
Develop skills
- Market analysis: evaluate size, trends, and competitor opportunities in the flavored sparkling water sector.
- Audience insights: develop data-informed segments, personas, and usage contexts.
- Brand positioning: formulate distinct benefit structures and effective messaging frameworks.
- Brand identity: create prominent visual, verbal, and packaging elements.
- Activation planning: construct 12–18 month strategies with KPIs and return-oriented approaches.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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