Sentiment Analysis Course
This course equips you with essential sentiment analysis techniques for marketing success. Learn to collect authentic customer feedback, preprocess and label datasets accurately, uncover brand-related themes, and leverage findings to refine positioning, enhance messaging, and drive performance-boosting campaigns through validated, data-informed decisions.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical skills in sentiment analysis: define research scope, gather and preprocess public text data while ensuring privacy compliance, label sentiments using consistent standards, employ automated and hybrid techniques, identify brand-specific themes, transform insights into actionable strategies, measure outcomes with key metrics, and create plans for scalable monitoring.
Elevify advantages
Develop skills
- Build robust sentiment datasets by quickly collecting, cleaning, and organizing public text data.
- Label sentiments with reliability using defined rules and cross-validating manual and automated approaches.
- Extract and quantify brand-specific themes by categorizing comments into key topics.
- Convert sentiment insights into targeted actions for effective marketing strategies.
- Validate results through robustness tests and A/B experiments to optimize campaigns.
Suggested summary
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