Nudging in Marketing Course
Master nudging techniques in marketing to promote healthier grocery selections and boost conversions. Explore behavioral economics principles, digital choice architecture strategies, and A/B testing methods to create ethical, effective nudges adapted to shopper behaviors in Indonesia and similar markets. This course equips you with tools to implement impactful changes while upholding user trust and respecting local guidelines.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Learn to create ethical nudges that steer shoppers to healthier grocery options in Indonesia. The course addresses behavioral biases, digital choice design, and tactics for search, product pages, cart, and checkout. Gain skills in conducting A/B tests, measuring results with key metrics, and deploying effective nudges that maintain user trust amid local challenges.
Elevify advantages
Develop skills
- Design behavioral nudges: Build practical, high-impact nudges for e-commerce.
- Apply decision biases: Use defaults, framing, and salience to guide healthy choices.
- Optimize digital choice architecture: Craft visuals, labels, and bundles that convert.
- Run fast A/B tests: Set up, measure, and scale winning nudges with clear metrics.
- Nudge ethically: Balance persuasion with transparency, trust, and user autonomy.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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