Marketing Product Manager Training
This course equips you with essential Marketing Product Manager expertise: develop precise positioning, segment audiences effectively, formulate strong value propositions, design pricing and go-to-market strategies, and leverage analytics and testing to boost acquisition, activation, retention, and revenue in B2B SaaS environments.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical skills to grasp B2B SaaS markets swiftly, identify customer challenges, and create compelling value propositions and messaging. Master market and competitor research, pricing and packaging design, 6-month go-to-market strategies, plus analytics, testing, and feedback systems for confident launches and growth of workflow solutions.
Elevify advantages
Develop skills
- Strategic positioning: develop precise B2B SaaS messaging to secure deals rapidly.
- Customer insight: transform pain points into segments, JTBD, and key use cases.
- Go-to-market planning: create targeted 6-month plans for acquisition and retention.
- Pricing strategy: formulate, test, and convey clear mid-market SaaS pricing.
- Analytics and testing: implement metrics, conduct A/B tests, and report results swiftly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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