Marketing Performance & Control Course
Master marketing performance and control techniques: monitor ROI and ROAS, construct dashboards, establish benchmarks, refine budgets, and transform channel data into actionable insights and executive reports that confidently boost revenue. This course equips you with practical tools to track metrics, optimize spending, benchmark performance, and communicate results effectively for sustained growth and informed decision-making.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain mastery over key performance metrics, create practical datasets, and confidently compute ROI, ROAS, CPA, and break-even points in this targeted course. Learn to evaluate channels against benchmarks, develop intuitive dashboards, and produce succinct executive reports that inform effective budget distribution and refinement strategies. Acquire hands-on abilities to present outcomes, schedule experiments, and enhance performance each quarter.
Elevify advantages
Develop skills
- Build ROI dashboards from raw channel data into executive-ready visuals.
- Calculate CPA, ROAS, and ROI to assess channel profitability swiftly.
- Design budget reallocations using safeguards and testing structures.
- Apply benchmarks and funnel metrics to compare channels and targets.
- Deliver clear performance reports to executives with action plans.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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